Exploring AI’s Potential and Impact on Newsrooms at the Madrid AI Forum 2024

Tecnavia attended the Madrid AI Forum 2024, organized by the World Association of News Publishers (WAN-IFRA), a major event focused on the role of artificial intelligence in media and journalism. The forum, held in a lively and vibrant atmosphere, brought together industry leaders, technology experts, and journalists to discuss how AI is transforming news creation, distribution, and reader engagement. Keynote speakers emphasized AI’s potential to revolutionize journalism and the importance of ethical practices. Sessions explored how AI can improve accuracy, combat misinformation, and enhance user experiences. Experts also discussed AI’s impact on newsroom workflows, user search behavior, and intellectual property. The event highlighted AI as a key tool for media innovation and sustainable, reader-centered journalism.

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