Case History. Einsiedler anzeiger: A full-scale digital partnership for a complete online news proposition
Einsiedler Anzeiger, a local newspaper strongly rooted in the Schwyz region in Switzerland, has recently renovated their overall online presence, choosing Tecnavia’s digital suite to greatly enhance the online user experience for their audience. By leveraging our comprehensive solutions portfolio, the Eiseidler Anzieger newspaper has successfully achieved their online growth goals, with a cost-effective product strategy including:
- A full-featured digital newspaper complemented with complete access to the digital archive, including more than 15 years of publications
- Newly enhanced mobile Apps for Android and iOS, offering both live news and digital edition, with a responsive UI based on React Native technology, offering the best experience on all devices.
- A cost-effective news website, with a scalable online infrastructure, providing great performance on all devices, combined with a custom, easy to use CMS based on WordPress. The website also features automatic daily news updates based on the articles published on the print edition and automatic RSS feed generation for mobile Apps and local digital signage installations.
Thanks to these updates, Einsiedler Anzeiger has effectively enhanced the reader’s transition from desktop to mobile, without facing dramatic changes to their workflows, and without incurring rising costs to manage their online infrastructure.
The response from Einsiedler Anzeiger subscribers has been overwhelmingly positive, resulting in a 38% general increase of e-Edition monthly accesses, and a 50% increase for mobile Apps in the 2020.They even almost doubled the website accesses in the last 2 years.
