Push Notification: New tools to promote your newspaper and attract new readers

Among the innovating tools to facilitate the promotion and marketing of newspapers, Tecnavia offers Email Push Notification. This feature generates customized emails to your entire subscriber base, alerting them that a new edition has been published and prompting them to read, via the link in the email. With a simple click, reader are enjoying today’s edition!

Customized for iOS, Android and HTML browsers, the content, title, thumbnail, date, and timing are freely configurable.  You can choose to show the first page of the newspaper with a list of main headlines with direct links to articles, excerpts from specific sections or articles of special interest encouraging usage and reader retention. Additionally, advertising spaces can increase revenue.

The generation of the push is fully automatic, and the e-mails are compatible with all clients.  Email pushes are linked to the analytics system, including statistics and open rate, to provide useful elements to increase reader interest.